Director, Communications & Publications

  • Denver, CO
  • *National Jewish Health - Main Campus
  • Marketing
  • Full Time - Day Shift: Monday - Friday
  • Supervisory/Management
  • Req #: 14501
  • 355 - $109,923 - $144,244
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Summary

 

Position Summary
The Director Communications & Publications is responsible for key communication projects that reach broad external and internal audiences and help set the tone and voice for National Jewish Health messaging. Collaborating with others in the department, the executive office and across the organization, the person in this role has a broad understanding of the organization and the background to help craft and guide key messages and works closely with the VP Communications in all these areas.  The role leads teams focused on planning and producing the Annual Report, Pulmonary Highlights, and is part of the team for regular executive communications, and works hands on these areas. The Director brings exceptional writing and editing skills to the role and provides advice, consultation and review for other key communication products and channels produced by the department. The Director is part of the team for interaction with the news media and other external audiences. 

Essential Duties

  1. Manages and develops an effective staff: providing effective communication, leadership, guidance and resources. Determines staff qualifications and competency:  recruits, interviews, selects, hires, trains, orients, mentors, evaluates, coaches, counsels, disciplines, and rewards.  Establishes and monitors staff safety and regulatory compliance.
  2. Plans, researches, writes and coordinates timely production of Annual Report. Plans, writes and assists with other major publications including Pulmonary Highlights. 
  3. Identifies and develops research and clinical news and feature stories for department communications ranging from email newsletters to print publications, National Jewish Health website, social media, development and assigned executive communications.
  4. Collaborates with others on communications team to develop, enhance and leverage content for multiple communication channels including social media. Serves as editorial and content resource for managing editor and project lead for other programs and services within communications & marketing and related departments.  Writes and edits content for multiple outlets and communication channels including press releases, print, email, web and social media. 
  5. Oversees planning, development and distribution of various and key National Jewish Health email newsletters, and other electronic communications as designated. May variously serve as writer/editor, reviewer or coach depending on the publication. Responsible for Board & Trustees newsletter and collaborates with VP Communications for regular internal leadership communications. Coaches others in content development and responsible for accuracy, including appropriate sourcing, citations and approvals.
  6. Develops and maintains relationships with key leaders (medical and research in particular) across the organization to identify and pursue stories of exceptional work throughout the organization. 
  7. Serves as member of media relations team and contributes to planning and program management for National Jewish Health, including contributing to annual plan, identifying goals, objectives and addressing target audiences to enhance public relations and support the marketing and development functions 
  8. Develops and maintains contact with assigned areas of  key news media.  As needed develops and prepares story concepts. Writes and supervises production of news releases, editorials,  features, educational and informational materials, fact sheets and other media information materials to be submitted to media and information sources nationwide.  Follows up to ensure media acceptance and understanding.
  9. Manages external vendors which may include freelance and contract contributors such as  writers, photographers, producers. 
  10. Shares responsibility for development of and maintenance of a crisis communication plan and active reputation management plan.  Collaborates with VP Communications & Media Relations and entire communications team to ensure readiness to implement crisis communications plan if needed, and to ensure cross-functional approach to reputation management. 
  11. Assists and participates with Vice President Communications in planning and carrying out an effective local, state and national government relations program. Represents National Jewish Health with designated neighborhood, community and professional associations as assigned.

Other Duties

  1. As assigned.

Competencies

  1. Accountability: Accepts full responsibility for self and contribution as a team member; displays honesty and truthfulness; confronts problems quickly; displays a strong commitment to organizational success and inspires others to commit to goals; demonstrates a commitment to National Jewish Health. 
  2. Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
  3. Attention to Detail: Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time. Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed. 
  4. Building Strategic Relationships: Identifying opportunities and taking action to build strategic relationships between one’s area and other areas, teams, departments, units, or organizations to help achieve business goals.
  5. Building Trust: Interacting with others in a way that gives them confidence in one’s intentions and those of the organization.
  6. Decision Making: Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
  7. Impact and Influence: Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved. Taking advantage of opportunities to make a difference and have an impact. When used well, the intended outcome of this competency is the creation of goodwill, trust, and respect while motivating people to want to follow you even when they don’t have to.
  8. Initiative: Taking prompt action to accomplish objectives; taking action to achieve goals beyond what is required; being proactive.
  9. Managing Work and Time/Project Management: Effectively managing one’s time and resources to ensure that work is completed efficiently. Effectively manages project(s) by appropriately focusing attention on the critical few priorities; effectively creates and executes against project timelines based on priorities, resource availability, and other project requirements (i.e., budget); effectively evaluates planned approaches, determines feasibility, and makes adjustments when needed
  10. Talent Management for Leaders: Clearly establishes and communicates expectations and accountabilities; monitors and evaluates performance; provides effective feedback and coaching; identifies development needs and helps employees address them to achieve optimal performance. 

Supervisory or Managerial Responsibility
Manages 1-3 employees.

Travel
May travel periodically for certain projects such as Annual Report, which may involve 1 to 3 days away at a time. Willingness to travel locally and within state, when assigned, to represent the organization. Travel locally to meetings and to support partners as needed. 

Core Values

  1. Be available to work as scheduled and report to work on time.
  2. Be willing to accept supervision and work well with others.
  3. Be well groomed, appropriately for your role and wear ID Badge visibly.
  4. Be in compliance with all departmental and institutional policies, the Employee Handbook, Code of Conduct and completes NetLearning by due date annually.
  5. Fosters an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the institution.
  6. Adheres to safe working practices and at all times follows all institutional and departmental safety policies and procedures. 
  7. Wears appropriate PPE as outlined by the infection control policies and procedures.
  8. Demonstrates compliance with all state, federal and other regulatory agency requirements.

Minimum Qualifications

  1. Education: Bachelor’s degree in Journalism, Communications, English or related area required. Master’s degree preferred.
  2. Work Experience: A minimum of ten (10) years in writing and editing in public relations, scientific, health care, and/or corporate communications required.  Experience working with news media from a corporate communications perspective strongly preferred. Past experience producing Annual Reports and experience in health care/and or scientific/research, health-related areas preferred. 
  3. Special Training, Certification or Licensure: None

 

Salary Range: $110,000 - $125,000

 

Benefits
At National Jewish Health, we recognize that our outstanding faculty and staff are the essence of our organization. For every aspect of health care, our employees are our greatest asset.
With that in mind, we have designed a valuable, comprehensive benefits package to meet the needs of our employees and their families.

  • Medical Plans, Dental Plans and Vision Insurance
  • Retirement Plan
  • FSA and HSA
  • Short and Long Term Disability
  • Life Insurance and AD&D
  • Voluntary Benefits, like Accident Insurance, Critical Care and Hospital Indemnity
  • Sick and Vacation Paid Time Off
  • Wellness Program
  • Legal Plan

 

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